GLOBAL
EXPERTISE.
PROVEN
RESULTS.
Empowering Sports, Entertainment and Tech to Grow, Scale and Succeed.
• Board-level commercial expertise
• Revenue, CX and funding support
• Engaged, proactive partnership
WHAT WE DO.
Revenue Growth
Unlock new revenues through clear commercial strategy and effective implementation.
Digital Transformation
Improve the customer journey and increase revenues through data led solutions.
Funding
& Scaling
Supporting fundraising, market expansion and sustainable scale.
OUR APPROACH.
Real partnership.
Practical support.
Focus on ROI.
Trusted by organisations in sport, entertainment, and tech, we deliver clear thinking, practical support and measurable results. Whether you’re a startup, scale-up, or multinational, we work as part of your team – offering honest advice, hands-on execution, and a focus on ROI.
RESULTS
THAT
MATTER.
£30m+
Funds raised internationally for organisations since 2020.
22%
Average revenue uplift for advised clients.
Advised clients commercially in over 20 countries and in all continents.
20+
SECTORS WE WORK IN.
Sport
With global experience across all major sports including football, rugby and motorsports, we support you in developing digital fan strategies, boosting sponsorship and ticketing revenue, growing memberships and season ticket sales, and launching effective loyalty programs to drive revenue and enhance the fan experience.
Entertainment
The global entertainment market exceeds $30 billion annually and is growing at over 10% each year. With experience across 20+ countries – including North America, the Middle East, and Europe – True North has partnered with a wide range of live events, from venues and festivals to theme parks and hospitality. We specialise in boosting revenue, improving cash flow, and maximising the customer experience.
Technology
Tech businesses generate over $4 trillion in global revenue, yet scaling in SaaS, Fintech, and data-driven sectors is more challenging than ever.
True North helps you gain a competitive edge – driving new business, maximising recurring revenue, securing funding, and supporting your entry into new markets and verticals.
TRUSTED BY.
Trusted by organisations across Sport, Entertainment and Tech.
CLIENTS SAY…
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"Jason combines big-picture strategy with real-world execution, making him an invaluable asset to teams that want results."
Melanie Leis
Head of Music & Entertainment, WMT Digital -
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"There is simply no one with a better understanding on how to improve the customer journey and increase revenues."
Nick Addecott
Director of Sports & Entertainment,
The Maverick Group -
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"True North quickly became an extension of our team, delivering clear advice and hands-on solutions that made a measurable impact on our business."
Clare Morton
Managing Director, Legend Events -
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"True North’s expertise in identifying the right investors, guiding us through due diligence, and managing the entire fundraising process was exceptional."
Garry Roberts
Finance Director, Tapaygo Technologies -
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"Jason delivers – simple as that!"
Jenni Young
Marketing & PR Director, LiveNation
Need a fresh perspective on your business challenges?
Available for advisory, project-based and long-term engagements.